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About myself…

I am a senior professional with more than 14 years of experience in B2B marketing. Responsible for creating marketing strategies for brand awareness and lead generation, I always worked closely with the sales team to generate new opportunities and to increase the share of wallet. I have a track record of successful account-based marketing programs, go-to-market strategies and online and offline campaigns, which supported sales pipeline growth (new prospects and customers - upselling & cross-selling).

I have experience working in companies in different stages: start-up, scaleup, multinational.

I'm passionate about sharing my knowledge with others and equally enthusiastic about learning from them. This is how we grow both professionally and personally. I hope you enjoy reading my blog and find it informative, as my goal is to provide valuable insights that you can benefit from.

What people are saying

 

She was an absolute pleasure to work with, being one of the most organised and proactive marketers I've come across.

— Clare B.

Tatiana is an all around professional of communications, with an eye for detail and with extensive international experience.

— Riemke B.

 

Tatiana is a great all around marketing professional with extensive experience in branding, sales enablement and campaign management of both online and offline channels.

— Kalina D.

Tatiana expertly filled the role of Sr product marketing manager and it was great to see how well she was able to align with the sales organization, persuing shared goals.

— Maarten S.

Some Achievements

Comprehensive ABM Campaign that reduced the cost per lead by more than 80%
Effective go-to-market strategy that improved business footprint in the UK, Benelux, Spain and Germany Up/Cross-selling direct marketing campaigns in LATAM that generated 15 - 20% of additional revenue
Penetration rate increase from 53% to 88% within 6 months
A/B testing offline Campaign - Innovative idea that increased response rate by 10%

There is always a way to improve things. Sharing is caring!