About myself…
I am a senior professional with more than 14 years of experience in B2B marketing. Responsible for creating marketing strategies for brand awareness and lead generation, I always worked closely with the sales team to generate new opportunities and to increase the share of wallet. I have a track record of successful account-based marketing programs, go-to-market strategies and online and offline campaigns, which supported sales pipeline growth (new prospects and customers - upselling & cross-selling).
I have experience working in companies in different stages: start-up, scaleup, multinational.
I'm passionate about sharing my knowledge with others and equally enthusiastic about learning from them. This is how we grow both professionally and personally. I hope you enjoy reading my blog and find it informative, as my goal is to provide valuable insights that you can benefit from.
What people are saying
“
She was an absolute pleasure to work with, being one of the most organised and proactive marketers I've come across.
”
— Clare B.
“
Tatiana is an all around professional of communications, with an eye for detail and with extensive international experience.
”
— Riemke B.
“
Tatiana is a great all around marketing professional with extensive experience in branding, sales enablement and campaign management of both online and offline channels.
”
— Kalina D.
“
Tatiana expertly filled the role of Sr product marketing manager and it was great to see how well she was able to align with the sales organization, persuing shared goals.
”
— Maarten S.
Some Achievements
Comprehensive ABM Campaign that reduced the cost per lead by more than 80%
Effective go-to-market strategy that improved business footprint in the UK, Benelux, Spain and Germany Up/Cross-selling direct marketing campaigns in LATAM that generated 15 - 20% of additional revenue
Penetration rate increase from 53% to 88% within 6 months
A/B testing offline Campaign - Innovative idea that increased response rate by 10%
