Before creating a Marketing strategy you need to know who your audience/target group is.

Start working on an Elevator Pitch with your sales team to help your business to improve engagement with prospects.

There is nothing more powerful than a face-to-face interaction. In-person events can help you start building strong relationships and trust.

Companies that integrate creativity and data on each channel achieve better results.

Tips to minimize the silos between marketing and sales.

Adopting localization practices in your organization is quite important if you are planning to go international

With traditional marketing you will only convert 1% of the marketing leads.

Customers want a better version of the successful relationships brands have built in the past.

Culture and strategy go hand in hand. Happier and motivated employees make happier customers! It is win-win situation.

Customer lifetime value (CLV) will replace customer retention as the top priority for marketing KPIs in 2025.

Providing a great experience to your customers will increase their loyalty and still see many companies that lack …

Building a good relationship with your current customer base will help increasing the CLV and increase revenue by…