Most important marketing KPI in 2025

According to a survey from Marketo, Customer lifetime value (CLV) will replace customer retention as the top priority for marketing KPIs in 2025.

Customer lifetime value (CLV), is the average amount of money your customers will spend on your business over the entire life of your relationship. If the average time a client pays for your service is 5 years and this client pays $ 100 a year, the CLV is = ($500 – acquisition cost).

Today, investors are looking at customer retention to determine whether an entrepreneur's product or service will ultimately succeed in the marketplace.

What can be done to retain and increase CLV?

-       Deliver great customer experience (Online and Offline)

-       Understand what drives your customer to create specific marketing programs 

-       Communicate with your customer on an ongoing basis

-       Creat exclusive offers and programs for the most loyal and profitable customers

Only a few companies are investing in customer retention.

Developing both long-term strategies and short-term tactics to prioritize customer loyalty and retention are essential to increase CLV.