01 — B2B Marketing and Sales collaboration

Marketing needs input from Sales to better design the strategy to generate and nurture leads. It is two way street work collaboration and companies that incentivizes this culture are succeeding.

02 — Online and Offline marketing strategy

There is less room for Offline marketing initiatives but it doesn’t mean it is less important. A comprehensive plan that invest in different channels can create a big impact.

03 — Cultural Differences

I worked closely with at least 17 different nationalities and I developed Go-to-market strategy in the UK, Benelux, Spain, Germany, US and Latin America. Understanding the differences in each market combined with cultural differences and customer behavior, is the start point before developing the plan.

04 — Engagement with prospects and clients

I have seen companies mostly investing in getting new customers. Although I understand that sometimes the marketing budget is limited, there are creative ways to save a small amount of the budget to build a strong relationship with current customers.

05 — Improving your personal brand on LinkedIn (Personal Tips)

"I have been advising people on how to effectively use LinkedIn to enhance their personal brand for many years. In this session of the website, I will address a variety of questions that I frequently receive on the topic.